Alumni House
Branding | Print Design
Client
Winona State Alumni Office
Project
Winona State Alumni House reached out to the design program asking to update their current Warriors Forever Kits. There are currently four special boxes that can be sent to alumni and future Warriors. The boxes include a classroom kit, wedding kit, high school graduation kit, and an alumni kit.
Solution
When designing the kits, the box opening experience needed to be more engaging. With this in mind, the outside of the box is simplistic with the newly branded logo. Instead of a typical white mailers box, we went with a more organic look. On the inside, the Alumni Office sticker is eye level and leads the eye down to the swag inside.
Alumni Office Logo
Our group's main element in the logo was the slogan "Home Sweet Home." Xin He, one of our designers, came up with the concept of combining the Winona State logo and a house symbol to represent the Alumni Office.
